MBA Graduate • Strategy & Marketing
A creative, tech-savvy professional with an unquenchable craving for knowledge. I bridge the gap between human potential and organizational growth, specializing in Marketing with a strategic edge.
Winning is 10% talent and 90% discipline. For 7 years, I woke up at 6 AM to push past physical limits in the pools of Ba Ria - Vung Tau. This era defined the relentless "go-getter" mentality I now bring to every business deadline and complex case study.
I pivoted from the pool to the courtroom at Phan Law Vietnam. Managing nearly 1,000 infringment websites monthly taught me that precision is paramount. By deploying RPA automation, I didn't just track data; I redefined team efficiency, increasing our capacity by 20%.
I took a bold step across the globe to Canada to pursue my MBA. While studying, I also worked at Thai Express to gain Canadian working experience. I saw a high-traffic kitchen as a supply chain challenge, optimizing prep workflows to reduce waste by 15%.
At Brock, I didn't just attend classes; I led them. Earning the Leadership Award validated my ability to foster team synergy. As Marketing Director for the GBC, I turned the student voice into a data-driven digital strategy that grew engagement by 20%. I successfully completed my MBA in December 2025.
As a proud MBA graduate, I am now based in Kingston and active in the Greater Toronto Area market. With a unique blend of legal rigor, operational grit, and strategic foresight, I am ready to help a forward-thinking organization scale its operations.
Course: International Marketing
Situation: Fallsview Group sought to expand its hospitality footprint into the Florida region.
Task: Collaborated in a team of three to design a comprehensive market entry roadmap.
Action: Conducted research on demographics, labor laws, and tax regulations. Presented recommendations to Fallsview executives.
Result: Mastered cross-cultural navigation and compliance, earning a high course score and professional praise.
Course: Internet & Social Media
Situation: Canadian Grapevine Certification Network (CGCN) required a digital marketing overhaul.
Task: Worked in a multicultural team to solve SEO, SEM, and engagement challenges within budget.
Action: Implemented content calendars and Google Analytics tracking. Optimized searcher engagement through content mapping.
Result: Identified key engagement drivers and optimal posting windows, delivering tailored content solutions.
Explore detailed case studies and academic work
Awarded Provincial Level Gold/Silver medals (2011–2015) representing my home province, Ba Ria - Vung Tau, at Hội Khỏe Phù Đổng; Vietnam’s elite National Student Sports Festival.
Provincial Record
Recognized as a standout leader for promoting team effectiveness and cross-cultural synergy during the Business English and Skills Transition (BEST) program at Goodman School of Business.
BEST Distinction
Proudly represented the graduate body, facilitating inclusive engagement and supporting diverse student groups through strategic school-wide leadership initiatives.
Community Impact
Wix • Mar 2026
ID: MFLN57AJ7AJW
Google • Mar 2026
ID: 97YVDMNETKBG
Google Academy • Mar 2026
ID: 175888475
Semrush • Sep 2025
Expires: Sep 2026
IIG Vietnam • 2010
Skills: Excel, PowerPoint
HubSpot • Sep 2025
ID: 1bc70436d78040fa80d4bb4d58281e4a
The gym is my sanctuary for discipline. Fitness maintains the competitive edge first developed in the pool.
Mastering fast-paced choreography at Thai Express gave me a love for operations and cooking.
English (Full Working Proficiency), native Vietnamese, and currently learning French in my free time.